Show Caller keeps every role in sync and in the loop so the producer can adapt the rundown in real time, hold space for the moments worth savoring, and still bring it home on time.
Many of us have run shows off a Google Sheet and a stopwatch. It works — until the speaker wraps four minutes early, the worship leader holds the chorus one more time, or the keynote unexpectedly takes questions and the whole schedule unravels.
When the talent pivots, the production team has to adapt. And when it goes off-sheet, and the rundown no longer reflects reality, you spend the whole show managing people instead of shaping the moment.
Show Caller puts everyone on the same screen, updated in real time by the producer. No reprints. No radio chatter to sync up. Every role — FOH, cameras, lighting, stage — sees exactly what they need to see, exactly when they need to see it.
That's what levels up the whole team.
The Stage Timer and Backstage Display output directly from the Server as dedicated video outputs. No output card, no browser on a secondary machine. Portrait mode rotates the output 90° in software. No scaler. No adapter. No extra gear in the case.
Enterprise show-calling software can get expensive. It's great software — built for broadcast networks with the budgets to match. What if we could afford to access the same class of tools and elevate our productions?
We built Show Caller so everyone from the conference show caller to the Sunday morning producer could tap into the same quality tools as broadcasters.
$249 a year. Full features. Runs on your network. The license covers one installation with up to three machine activations — enough to cover your production Mac, a backup, and a travel machine.
Start with a full-featured 14-day trial. No credit card, no commitment — run a real show and see how it feels.
Show Caller was born out of twenty years of great shows, nearly missed cues, a whole lot of standbys, last-minute calls, and a few stressful moments.
We've called shows off Google Sheets. We've watched operators miss cues because they were on a different version of the rundown. We've set up green rooms where talent had to choose between seeing program and knowing what's coming next. We've seen shows get so far off plan that every cue becomes a real-time negotiation.
Smith Creative Technology is a technical design studio based in Newbury Park, CA. With a hybrid background in Product Design, Product Management, and Event Production, we bring real product expertise and discipline to building tools for technical artists.